About Earmark

Earmark is an initiative of Marla Metson - a long time community developer and neighbourhood enthusiast turned Realtor® at THRIVE REALTY GROUP Inc. in London Ontario.

The Earmark Initiative was launched in 2017 after Marla asked the question:

“ What if turned my real estate business into a social enterprise to fund the creative community building work I see popping up in neighbourhoods all across London? ”

With support from the folks at INNOVATION WORKS and VERGE CAPITAL , Marla got her answer and the Earmark Initiative was born.
SOCIAL ENTERPRISE LOANS

EARMARK LAUNCH PARTY

How it works

With each home purchase or sale, a portion of your REALTOR®'s commission is earmarked for donation to local "change makers" — people and organizations that are connecting neighbours, activating  our streets and public spaces, supporting local business and building a sustainable city. You choose the change maker and the donation is made in your name.